I am a learner – I love learning new things. I’m not always a finisher, because the creation of ideas is much more exciting for me. Once I understand how to do something, I often don’t have the motivation to actually do it (i.e. complete it) because the understanding of its function is already known to me. The problem here of course is that there are many pitfalls in the process between beginning a project and completing it – it’s the practical nature of this ‘building’ process that I have been missing.
Long sales letters. I read them anyway because I’m fascinated with how they are constructed to ensnare me. I understand what they are doing even as they are doing it. Eventually I order a product to see if it really would work as claimed. In other words, the sales letter formula works its stuff on me.
Shiny object syndrome – by the time I start reading and using any one product that I have bought, I am already inundated with a half dozen other offers (shared mailing lists?). Before I complete the first product, I have already bought two or three more. I then started checking the new purchases out, and lose track of where I was in the first one. In the end, I don’t complete any of them. So how then can I possibly measure their value?
I have come to believe that regardless of the pitches, somewhere in the maze of marketing gobbledegook there has to be some truth, some possibility, some potential for profit. So I continue to fall for any pitch that is designed to grab me by the emotional short hairs, even as I sit here reading and understanding what is happening.
One-click solutions // automation – easy and simple one-click process promising easy, simple and big potential profit. Everyone wants an easy solution to their financial problems, but even a one-click solution requires some basic knowledge and understanding of the process at work.
Information overload – now I have so much stuff on my hard drive I can’t keep track of what I have started and what I have – some of which might be really good and valuable, if only I knew what it was, and how to use it. As a result, I have no real idea how to put it all together: where to start, how to prioritize, what’s really important, what’s not, etc.
Email addiction – at first I couldn’t distinguish between product info/updates and new marketing so I read everything. Because I am now on so many mailing lists, my inbox becomes fuller and fuller. I have to sort through everything in order to find the pertinent and important information that I need for the products I have already bought. (See problems #1 through #6)
Mindset – I suffer from a generational aversion to and suspicion of the wealth of others. (money is the root of all evil, etc.) N.B. If you have a problem dealing with, or justifying extra or excess wealth, you’ll likely sabotage your own efforts to gain financial independence.
Guru / Mentor issues – while I understand the benefits of following the instructions and support of a guru or mentor, I can’t decide who would be the best fit for me (see # 1-8). Too many choices, no definitive one. Everyone claims to provide the best mentorship (this is a variation of the shiny object syndrome (see #3) and will cost you dearly). I can safely say that most of my expenses have occurred in this area.
Innovation and advances – I feel the need to get the latest teaching or coaching, and the latest plugins and software, most of which I will never need.
Spending far more than I ever earn – this includes any and all numbers from 1 through 10. The truth is, at whatever stage you are, newbie or advanced marketer, you should never spend more than you earn, or should earn. (see #8)